Executive-In-Residence, Western Kentucky University, Bowling Green, KY
Director of Maketing/Advertising, Martin Management Group, Bowling Green, KY
Director of Customer Relations, Martin Management Group, Bowling Green, KY
Aug. 2010 - Present
June 2000 - Oct. 2010
March 1997 - June 2000
MARY JANE GARDNER
1369 Detour Road
Bowling Green, KY 42101
(270) 202-2938
mary.gardner@wku.edu
• Directing all activities of in-house marketing/advertising department for eighteen store automotive/motorcycle group.
• Increasing showroom traffic resulting in increased sales by conceptualizing and creating effective advertising campaigns using all print media (newspaper, direct mail, etc.).
• Negotiating media rates and scheduling media buys.
• Allocating, tracking, and reporting of over $6 million annual advertising budget.
• Compiling monthly cost/effectiveness reports.
• Interviewing, hiring, training, and scheduling of all department employees
• Developing and sustaining positive working relationships with vendors.
• Coordinating special projects including writing proposals for new acquisitions, conducting research, and updating/upgrading department software.
• Skilled in the use of several software applications: PhotoShop, InDesign, PageMaker, Word, Excel, PowerPoint. Am equally comfortable on both Macintosh or Windows operating systems.
• Increasing showroom traffic resulting in increased sales by conceptualizing and creating effective advertising campaigns using all print media (newspaper, direct mail, etc.).
• Negotiating media rates and scheduling media buys.
• Allocating, tracking, and reporting of over $6 million annual advertising budget.
• Compiling monthly cost/effectiveness reports.
• Interviewing, hiring, training, and scheduling of all department employees
• Developing and sustaining positive working relationships with vendors.
• Coordinating special projects including writing proposals for new acquisitions, conducting research, and updating/upgrading department software.
• Skilled in the use of several software applications: PhotoShop, InDesign, PageMaker, Word, Excel, PowerPoint. Am equally comfortable on both Macintosh or Windows operating systems.
EXPERIENCE
• Developing, implementing, and supervising all areas of the customer relations department (outbound calling center).
• Developing and implementing all departmental policies and procedures.
• Resolving customer issues and concerns
• Identifying and establishing procedure that enables the transfer of data from non-IBM compatible operating systems to IBM compatible operating system.
• Developing and implementing all departmental policies and procedures.
• Resolving customer issues and concerns
• Identifying and establishing procedure that enables the transfer of data from non-IBM compatible operating systems to IBM compatible operating system.
• Creating curriculum and teaching a variety of Marketing courses including Basic Marketing Principles, Services Marketing, Consumer Behavior, and Integrated Marketing Communications (Promotions).
• Developing and organizing the WKU collegiate chapter of American Marketing Association. Currently serving chapter faculty advisor.
• Contributing member of the Gordon Ford College of Business Assessment on Learning committee.
• Developing and organizing the WKU collegiate chapter of American Marketing Association. Currently serving chapter faculty advisor.
• Contributing member of the Gordon Ford College of Business Assessment on Learning committee.
EDUCATION
Master of Arts in Communication December 1996
Bachelor of Arts in Broadcasting December 1994
Bachelor of Arts in Broadcasting December 1994
Western Kentucky Univerisity, Bowling Green, KY
GPA 4.00/4.00
GPA 3.35/4.00
GPA 3.35/4.00
REFERENCES
Available on request.