The intention of this project is to create a motion graphics through the discovery of unique design solutions to maximize the possibilities for visual expression. The primary tool you will utilize is Adobe After Effects.

Guidelines:

• Choose a song, quote, excerpt, article, poem, slogan or maxim... then animate the words in After Effects.
  
  
• Use letters, numbers, marks or some simple (geometric) shapes only.
  
  
• Pay special attention to the timing, motion, transition and visual style.
  
  
• Choose right typeface(s) and use it accordingly. How to choose a right typeface?
  
  
  • Whatever the case, ultimately your choice of typeface needs to strike a good combination of both legibility and readability.
    
    
    • Try to avoid trite correlations. Just don’t do something so obvious and it took you less than two second to think of it.
      
      
    • Don’t use Papyrus just because your topic is ancient in some way, especially if it’s about Ancient Egypt. (Better yet, don’t use Papyrus at all)
      
      
    • Don’t use Comic Sans just because your topic is humorous. (Better yet, don’t use Comic Sans at all)
      
      
    • Don’t use Lithos just because your topic is about Greek myths.
      
      
  • Don’t use Futura just because your topic deals with “the future”.
    
    

• Apply design principles: Alignment, Proximity, Repetition, Contrast.
  
  
• Keep transitions consistent.
  
  
• Keep placement consistent. Words that appear in random locations on the screen are difficult to read and cause disorientation.
  
  
• Aaligned (balanced) text is more legible. Credit scrolls at the end of films are a good example of type symmetrically composed.
  
  
• Words can be animated to simulate intonation the way an actor might speak them.
  
  
• Don't let the motion overshadow the message.
  
  
• Duration should allow time for reading to occur.
  
  
• 'Pause' allows time for the viewer to ponder what was just presented before the next event occurs. 
  
  
• Do not try to create 'literal illustrations of situations', but to create 'visual equivalences of the expressions'.
  
  
• Music, audio, narration or ambient noise may be incorporated, but not required. 
  
  

Techniques (Treatments/Animation Principles):
Keep these in mind when bringing type to life.

Title Designers:

• Pablo Ferro 
• Saul Bass
• Kyle Cooper 
• Alex Ulloa

Books:

• <Moving Type, Designing for Time and Space>  Matt Woolman, Jeff Bellantoni 
• <Type In Motion, Innovations in Digital Graphics>  Matt Woolman, Jeff Bellanton

Render settings & Submission:

• Resolution: Width 1920 x Height 1080px
• Frame rate: 29.97 fps
• Format: MP4 
• Duration: 10- 15 seconds long

Evaluation:

• The 'motion graphic techniques' that I demonstrate in class must be adequately reflected in your work, in addition, you will need to explore others to expand your creative horizons.
  
  
• If your work resembles someone else's, your work is then not that creative. Your work must be different from others; that makes your motion graphics piece creative.
   
• No pain, no gain. You will likely end up with another mediocre or cookie-cutter work lacking in originality, IF you don't make a real effort.