Red rectangle with Ronald E. Milliman, Ph.G., Professor of Marketing - 1985-Present Animation of WKU Mascot - Big Red, Waving His Towel

image of little red domeFormal Education

Ph.D:      Arizona State University - Major: Marketing
               Minors: Quantitative Systems and Economics - 1973
M.B.A.:   Arizona State University - Degree Area: General Business - 1969
B.S.:        Eastern Michigan University - Majors: Psychology, Sociology and Business - 1966 Red bar with Big Red standing on the end.

image of little red domeAcademic Employment History

Go To Page 2 For Academic and Applied Employment History

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image of little red domeCourses Taught

Over his career, Dr. Milliman has taught nearly all of the marketing courses including:
  • Basic Marketing Concepts
  • Marketing on the World Wide Web
  • Personal Selling
  • Sales Management
  • Integrated Marketing Communications
  • Marketing Management (both undergraduate and graduate)
  • Consumer Behavior (both undergraduate and graduate)
  • Industrial Buyer Behavior
  • Marketing Research (both undergraduate and graduate)
  • Promotional Strategy
  • Advertising
  • International Marketing
In addition, Dr. Milliman has taught numerous industrial training programs in marketing.

***Current Course Syllabi***

Go To Page 3 For Syllabus For Personal Selling Course
Go To Page 4 For Syllabus For Marketing on the World Wide Web Course

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image of little red domeResearch

While Dr. Milliman was a little slow to break into the publishing arena, when he did, it was with a major hit: The Journal of Marketing. Since then, he has published in several other leading refereed journals, including:
  • The Journal of Consumer Research
  • Journal of Business Research
  • Journal of Sales and Sales Management
  • Journal of the Academy of Marketing Science
  • Journal of Professional Services Marketing
  • Journal of Advertising Research
  • Journal of Business Communications
  • Among others
Go To Page 5 For A Complete List Of Publications

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image of little red domeService

University: Dr. Milliman has served on numerous university, college,
and departmental committees.

Other Service: Service to the Discipline of Marketing, Service to the
Community, Consulting.

Go To Page 6 For Specifics Of Service

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Office Hours:
  • Mon. & Wed.: 9 a.m. - 9 p.m. (by appointment only)
  • Tues. & Thurs: 8:30 a.m. - 9:15 a.m.
  • Thurs: 3:30 p.m. - 9 p.m. (by appointment only)
  • Fri.: 9 a.m. - 11:30 a.m. (by appointment only)

Grise Hall - Room #404
Campus Phone # 270-745-6358
Home Phone # 270-782-9325
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Copyright 2001 - Webmaster: Dr. Ron Milliman