Leyla Zhuhadar, PhD. in Computer Sience & Computer Engineering
Assistant Professor in Computer Information Systems (Business Informatics), Department of
Computer Information Systems, Gordon Ford College of Business, Western Kentucky University. In addition, I am an Adjunct Assistant Professor in the Department of Computer Engineering and Computer Science (CECS) at University of Louisville.
Weekends, I work on my research in the Knowledge Discovery and Webmining Lab at University of Louisville. [Author of HyperManyMedia Platform]
Journal Articles in-Progress (since joined IS)
Research work with undergraduate students: Abstract/Posters/Presentations (since joined IS)
Book chapter publications:
Peer Reviewed Conference Publications:
International Conference/Program Committee/Workshop Organizer/Chair:
Memberships in professional societies
What is BI?
"Business intelligence (BI) is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information. BI can handle large amounts of information to help identify and develop new opportunities. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability ."
BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics.
The goal of modern business intelligence deployments is to support better business decision-making. Thus a BI system can be called a decision support system (DSS) ." Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. If understood broadly, business intelligence can include the subset of competitive intelligence ."